Korean electronics major LG, which has been reworking its mobile phone business in the country, today set a target of doubling its market share in the Indian smartphone segment to 10% by the end of next yea
“We were reshaping our mobile phone business. It took us and one and half years to do so. At present our market share is close to 5 per cent in the country which we expect to increase to 10 per cent by end of of next year,” LG India Managing Director Soon Kwon told reporters.
He was speaking at the launch of the company’s new touch screen smartphone with quad-core processor ‘LG Optimus G Pro’, priced at Rs 42,500 — the highest priced phone from LG’s stable for Indian market.
With this launch, the company has entered into the high-end smartphone segment ranging around Rs 40,000, eyeing a slice of the share from competitors like BlackBerry, Samsung, Sony and Apple’s iPhone.
Built on Android Jellybean platform, the phone has 13 megapixel rear camera and 2.1 MP front full HD camera. This phone has features, wherein both cameras can record video simultaneously and a user can see the images on the same screen while recording.
The company announced investment of Rs 80 crore to push its sales. Kwon said LG will launch around 30 new models at low and high price range by the end of 2014.
“LG expects to sell 1 million smartphone this year. As a part of our strategy, we will be adding 100 to 150 retailers every month to expand our reach. At present, we sell through 1,600 top retailers which we expect to increase to over 3,000 retailers by end of this year,” he said.
He said that company’s smartphone have silicon oxide battery developed in-house which have higher current density, needs less recharge and are thinner compared to lithium battery.
“The smartphone has pushed demand for data and video consumption which needs better battery life. At anytime, the battery back up in LG phones will be 1.25 times better than any other smartphone in similar category,” Kwon claimed.When asked about the services for the phones, Kwon said the company will apply one hour service norms on smartphones as well for an engineer to visit the customer’s doorstep.
“Customer will need to just call on our call centre. The details and time for engineers visit will be decided as per customer’s convenience within an hour and conveyed to him,” Kwon said.
LG has at present around 600 service centres across the country.
Available as:
LG Optimus G Pro F240 for Korea.
LG Optimus G Pro L-04E for Japan.
LG Optimus G Pro E980 for AT&T.
| General | 2G Network | GSM 850 / 900 / 1800 / 1900 - all versions |
|---|---|---|
| 3G Network | HSDPA 900 / 2100 - E985, E988 | |
| HSDPA 850 / 1900 / 2100 - for AT&T | ||
| 4G Network | LTE 1800 / 2600 - E988 | |
| LTE 700 MHz Class 17 / 1700 / 2100 - for AT&T | ||
| SIM | Micro-SIM | |
| Announced | 2013, February | |
| Status | Available. Released 2013, April |
| Body | Dimensions | 150.2 x 76.1 x 9.4 mm (5.91 x 3.00 x 0.37 in) |
|---|---|---|
| Weight | 172 g (6.07 oz) |
| Display | Type | True Full HD IPS Plus LCD capacitive touchscreen, 16M colors |
|---|---|---|
| Size | 1080 x 1920 pixels, 5.5 inches (~401 ppi pixel density) | |
| Multitouch | Yes |
| Sound | Alert types | Vibration, MP3, WAV ringtones |
|---|---|---|
| Loudspeaker | Yes | |
| 3.5mm jack | Yes | |
| - Dolby mobile sound enhancement |
| Memory | Card slot | microSD, up to 64 GB |
|---|---|---|
| Internal | 16/32 GB, 2 GB RAM |
| Data | GPRS | Class 12 (4+1/3+2/2+3/1+4 slots), 32 - 48 kbps |
|---|---|---|
| EDGE | Class 12 | |
| Speed | HSDPA, 42.2 Mbps; HSUPA, 5.76 Mbps; LTE, Cat3, 50 Mbps UL, 100 Mbps DL | |
| WLAN | Wi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi Direct, DLNA, Wi-Fi hotspot | |
| Bluetooth | Yes, v4.0 with A2DP | |
| NFC | Yes | |
| Infrared port | Yes | |
| USB | Yes, microUSB v2.0 (MHL), USB Host |
| Camera | Primary | 13 MP, 4208 x 3120 pixels, autofocus, LED flash, check quality |
|---|---|---|
| Features | Geo-tagging, face detection, image stabilization, panorama, HDR | |
| Video | Yes, 1080p@30fps, dual-video rec., HDR, check quality | |
| Secondary | Yes, 2.1 MP, 1080p@30fps |
| Features | OS | Android OS, v4.1.2 (Jelly Bean) |
|---|---|---|
| Chipset | Qualcomm APQ8064T Snapdragon 600 | |
| CPU | Quad-core 1.7 GHz Krait 300 | |
| GPU | Adreno 320 | |
| Sensors | Accelerometer, gyro, proximity, compass | |
| Messaging | SMS(threaded view), MMS, Email, Push Mail, IM, RSS | |
| Browser | HTML5, Adobe Flash | |
| Radio | Stereo FM radio with RDS | |
| GPS | Yes, with A-GPS, S-GPS support and GLONASS | |
| Java | Yes, via Java MIDP emulator | |
| Colors | Black, White | |
| - Active noise cancellation with dedicated mic - TV-out (via MHL A/V link) - SNS applications - MP4/H.264/H.263/WMV/DviX player - MP3/WMA/WAV/FLAC/eAAC+/AC3 player - Photo viewer/editor - Document viewer/editor - Organizer - Voice memo/dial/commands - Predictive text input |
| Battery | Li-Ion 3140 mAh battery | |
|---|---|---|
| Stand-by | Up to 598 h (2G) / Up to 550 h (3G) | |
| Talk time | Up to 31 h (2G) / Up to 21 h (3G) |
| Misc | SAR US | 0.64 W/kg (head) 1.29 W/kg (body) |
|---|---|---|
| SAR EU | 0.32 W/kg (head) 0.49 W/kg (body) | |
| Price group |
| Tests | Display | Contrast ratio: 1489:1 (nominal) / 1.552:1 (sunlight) |
|---|---|---|
| Loudspeaker | Voice 72dB / Noise 66dB / Ring 72dB | |
| Audio quality | Noise -81.7dB / Crosstalk -80.7dB | |
| Camera | Photo / Video | |
| Battery life | Endurance rating 50h |
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